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Privacy Policy

Effective date: 28 August 2026

We collect only what we need to run the store, fulfil orders, and support your account — whether you check out with an account or as a guest. This page explains what we store, why we use it, how long we keep it, and how you can ask us to update or delete it.

1. Information we collect

  • Account details — name, email, mobile number, and password hash (registered accounts only).
  • Delivery details — addresses and phone numbers you provide at checkout, whether or not you create an account.
  • Order records — items purchased, amounts, payment method, and status.
  • Device basics — browser type and session cookies needed to keep your cart and session working.

We do not store full card numbers. Online payments are handled by our payment gateway.

2. Guest checkout

You do not need to create an account to place an order. When you check out as a guest, we collect the same order-related information described in Section 1 — your name, delivery address, phone number, and order details — because it is necessary to ship and support that order, exactly as it would be for a registered account.

Placing an order, as a guest or with an account, along with your agreement to this Privacy Policy at checkout, is what gives us permission to process that information for the purpose of fulfilling your order. We do not require a separate signed agreement for this — but we also do not use guest checkout information for anything beyond that stated purpose.

Guest data is not automatically used for marketing. Checking out as a guest gives us permission to process your data only to fulfil, ship, and support that specific order. If we ever want to send you marketing emails, SMS, or WhatsApp messages, we will ask for your separate, opt-in consent — it is never bundled into the checkout process.

3. How we use your information

  • Create and secure your account (registered users).
  • Process, ship, and support orders — for both guest and registered checkouts.
  • Send order confirmations and delivery updates.
  • Prevent fraud and keep the store reliable.

We do not sell your personal information. Couriers receive only what they need to deliver a parcel. Payment partners receive only what they need to complete a transaction.

4. Marketing communications

Order-related messages (confirmations, shipping updates, return/refund notices) are sent as part of fulfilling your order and are not optional — you'll receive these regardless of whether you have an account. Promotional emails, SMS, or offers are sent only if you separately opt in, and you can withdraw that consent at any time from My Account or by using the unsubscribe link in any marketing message, without affecting your ability to place or track orders.

5. Cookies & sessions

We use essential cookies and local storage so your cart, wishlist, and signed-in session work across pages — including guest sessions, so your cart isn't lost between steps of checkout. You can clear these in your browser; you may need to sign in again or re-enter your cart.

6. How long we keep your data

We keep personal data only for as long as it's needed for the purpose it was collected for, or as long as another law requires — whichever is longer. Below is a plain breakdown by data type:

Data type Retention period Why
Order & invoice records
(guest or account)
8 years Required under Indian GST and Income Tax record-keeping rules, regardless of account type.
Delivery address & phone
(guest checkout)
Until the return/refund window closes, plus 90 days Kept only long enough to handle delivery issues, returns, or refunds on that order, then anonymised unless the guest creates an account.
Account details
(registered users)
As long as the account is active Needed to sign you in and show your order history. Deleted on request or after account deletion.
Marketing consent & preferences Until you withdraw consent Kept only while you've opted in; withdrawal is immediate and does not affect order-related communication.
Device/session & fraud-prevention data Up to 12 months Used to keep the store secure and prevent abuse; not used for profiling.

If you'd like your data deleted sooner than these periods and no legal retention requirement applies, contact us via Help & Support and we will action it, subject to the exceptions in Section 8.

7. Your choices & rights

You can update your profile and address details anytime from My Account. In addition, you have the right to:

  • Request a copy of the personal data we hold about you.
  • Ask us to correct inaccurate or outdated information.
  • Request deletion of your data, subject to legal retention requirements (e.g. tax records).
  • Withdraw marketing consent at any time, without affecting order-related communication or your ability to use the store.
  • Raise a grievance if you believe your data has been handled incorrectly.

To exercise any of these, contact us through Help & Support. We aim to respond to all requests within a reasonable timeframe.

8. Legal basis & retention exceptions

Some data must be retained even after you request deletion or close your account — most commonly, order and invoice records required under Indian tax law (see Section 6), or information needed to resolve an open return, refund, or dispute. In these cases, we retain only the minimum data required, for only as long as the legal or operational reason applies, and we do not use it for any other purpose in the meantime.

9. Grievance contact

If you have a question, concern, or complaint about how your data is handled, contact our support team through Help & Support. We will acknowledge your request and work to resolve it promptly.

Help & support

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